Lee Min Ho and Park Shin Hye are the new faces of Etude House cosmetics. Lee Min Ho in pink is so cute and refreshing. Marketing officials say they chose him for his nice skin. The crazy hype over this guy probably has a little something to do with it. Although we’ve already seen him eating donuts, hawking Haptic Pop and wearing Levis too, him wearing a satin pink suit is just another look to add to his endorsement deal pictorials. With the Boys Before Flowers nearing the end, we’ll be seeing more of Lee Min Ho in other ads and such. Shake that money maker!